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West Virginia High School Football Statewide Broadcast Sponsorship

Department of Defense (DoD) > U.S. ArmySol: W912L826QA038
FFP
est. $33K – $1.3M

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Quick Brief

The Department of Defense is procuring a statewide high school football broadcast sponsorship for the West Virginia Army National Guard, which includes a one-year base period and two one-year option periods. The contract requires comprehensive radio broadcast integration across 47 stations, exclusive streaming and mobile app placements, and sponsorship rights for the season-opening kickoff game. The sole source justification is based on exclusive rights held by MetroNews Sports to broadcast high school championship events in West Virginia.

Generated 6d ago

Scope & Requirements

The work involves providing a comprehensive statewide high school football broadcast sponsorship, including radio broadcast integration and exclusive media rights.

Deliverables

  • Synchronized statewide radio broadcast integration across 47 stations
  • Exclusive streaming and mobile app placements
  • Presenting sponsorship rights for the season-opening kickoff game

Attachments

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Contract Details

Contract Typei
FFP
Estimated Value
est. $33K – $1.3M
Similar contracts award $34K to $1.3M (median $207K, 1,410 awards)Within typical range
Period of Performance
1 year base period and 2 one-year option periods
Incumbent Contractor
West Virginia Radio Corporation (dba MetroNews Sports)
NAICS Codes
Place of Performance
West Virginia, United States

Agency & Contact

Contracting Organization

Agency
DEPT OF DEFENSE
Sub-Agency
DEPT OF THE ARMY NATIONAL GUARD BUREAU
Office
JFHQ USPFO WVUSPFO WV PROCUREMENT - SUPPORT- MANAGEMENT: ADVERTISING

Point of Contact

John A. Smith
Contracting Officer
(202) 555-0100

Key Dates

Published8d ago
Jul 17, 2026
Became Solicitation7d ago
Jul 17, 2026
Tracked
Last Updated5d ago
Jul 19, 2026
Response Date4d ago
Jul 21, 202607:00 AM EDT
Response Due3d ago
Jul 21, 2026

Description

In accordance with RFO FAR 5.101, this is a public notification of a proposed sole-source contract action. The West Virginia Army National Guard (WVARNG) Purchasing and Contracting -source basis under the authority of RFO FAR 12.102(a) and FAR 13.101(b) to West Virginia Radio Corporation (dba MetroNews Sports). Requirement: The WVARNG Recruiting and Retention Battalion has a requirement for a comprehensive, statewide high school football broadcast sponsorship. The requirement consists of a one (1) year base period and two (2) one-year option periods.

Deliverables include synchronized statewide radio broadcast integration across 47 stations, exclusive streaming and mobile app placements, and presenting sponsorship rights for the season-opening kickoff game. Justification for Sole Source: The West Virginia Secondary School Activities Commission (WVSSAC) is the governing body for high school athletics and holds the exclusive intellectual property and media rights for high school championship events. WVSSAC has granted exclusive broadcasting and media syndication rights to MetroNews Sports. As the sole proprietor of these exclusive legal rights and the only network with a 47-station synchronized footprint covering all 55 counties in West Virginia, MetroNews Sports is the only vendor capable of fulfilling the WVARNG's requirement for statewide broadcast integration and live in-game commercial placement. Disclaimer: This Notice of Intent is not a request for competitive proposals or a solicitation for offers. A solicitation will not be issued. However, any vendor that believes it can meet the

requirements as outlined above may submit a capability statement or proposal, which shall be considered by the agency. Capability statements must be submitted in writing via email to [email protected] no later than July 21, 2026 0700AM EST. The capability statement must provide clear, irrefutable evidence of the vendor's legal authority/licensing to broadcast WVSSAC championship games and their ability to execute simultaneous statewide media broadcasts matching the required footprint. A determination by the Government not to compete this proposed contract based upon responses to this notice is solely within the discretion of the

Contracting Officer. Information received will normally be considered solely for the purpose of determining whether to conduct a competitive procurement in the future. Keisha George Alternative

Point of Contact Juan Arevalo to this opportunity.

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