Statewide High School Advertising Services

for Statewide High School Advertising Services Notice ID: W50S6X26Q0004 Document Type: Sources Sought Notice Agency: Delaware Air National Guard, 166 Mission Support Contracting Code: Primary NAICS: 541850 – Indoor and Outdoor Advertising (PSC): R701 - Support- Management: Advertising Response Date: April 15, 2026, 1700 EDT Contact Point: Primary: Bryan Driscoll,

Contracting Officer, [email protected] Secondary: Katesha Tolson, Contract Specialist, [email protected] 1.0 SYNOPSIS

This is a Sources Sought Synopsis, NOT a solicitation for proposals, proposal abstracts, or quotations. The purpose of this notice is to conduct market research to identify parties having an interest in and the resources to support the requirement for a statewide high school advertising campaign. The Government is seeking to identify qualified sources under the North American Industry System (NAICS) Code 541850, Outdoor Advertising. The information received will be used to determine the appropriate acquisition strategy, including whether a small business set-aside is a viable option. All small business categories are encouraged to respond. The Government is not obligated to and will not pay for any information received from potential sources as a result of this synopsis. 2.0

BACKGROUND The Delaware Air National Guard has a requirement to procure comprehensive advertising services to enhance brand awareness and support recruiting engagement among target-age demographics. The campaign will span approximately 15–16 high schools across the state of Delaware, providing consistent exposure during high-traffic athletic events to students, parents, and local communities. 3.0 DRAFT REQUIREMENT /

SCOPE OF WORK The Government is seeking a contractor to provide all necessary resources to execute a statewide advertising campaign. The anticipated scope includes, but is not limited to, the following services across approximately 15-16 designated high schools: Digital Advertising: Display of 20-second rotating digital advertisements on indoor gymnasium scorer’s tables during high-traffic athletic events. Static Banner Advertising: Provision, placement, and removal of indoor and outdoor banners (approximately 3’x5’ to 5’x6’) in high-visibility locations. Audio Announcements: Coordination and execution of Public Address (PA) announcements during select athletic events. Community Engagement: Facilitation of one (1) "partnership night" or similar engagement event per school, per year, for recruiting personnel. The schools include: Smyrna High School, Indian River High School, Dover High School, Woodbridge High School, Lake Forest High School, Middletown High School, Ceasar Rodney High School, Appoquinimink High School, Concord High School, Mount Pleasant High School, Alex I du Pont High School, Brandywine High School, Padua Academy, Milford High School, and Sussex Central High School. 4.0 INFORMATION REQUESTED FROM INTERESTED PARTIES Interested parties are requested to submit a capability statement that demonstrates their ability to perform the services described in Section 3.0. Responses must be limited to 5 pages and should include the following information: Part 1: Company Information Company Name and Address. Unique Entity ID (UEI) and CAGE Code. Company

Point of Contact (Name, Title, Phone Number, and Email Address). Confirmation of active registration in the System for Award Management (SAM.gov). Confirmation of capability to invoice through the Procurement Integrated Enterprise Environment (PIEE) / Wide Area Workflow (WAWF). Part 2: Socio-Economic Status Please provide your company's business size status under NAICS 541850 (Small Business or Other than Small Business). If a Small Business, please specify all applicable socio-economic categories: Small Disadvantaged Business (SDB) 8(a) Program Participant Service-Disabled Veteran-Owned Small Business (SDVOSB) Woman-Owned Small Business (WOSB) Economically Disadvantaged Woman-Owned Small Business (EDWOSB) Historically Underutilized Business Zone (HUBZone) Small Business Part 3: Capability and Past Performance A detailed narrative describing your firm’s capabilities to meet the