The Department of Defense is procuring a Syndicated Point of Sale (POS) Data Platform to provide the Defense Commissary Agency with modern market data, shopper analytics, and related services. Offerors are required to submit complete solutions for specific Areas of Interest and must adhere to strict submission guidelines, including page limits and content requirements. The evaluation will focus on technical merit, schedule, and cost feasibility, with multiple awards possible depending on funding availability.
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The work involves providing syndicated market data and analytics services to support the Defense Commissary Agency's operations.
DECA‑26 – Syndicated Data Core Services Project Number: W91ZLK‑26‑R‑SDCS AOS Number: W9128Z‑25‑S‑A002 PSC: B506 – Special Studies/Analysis – Data (Other Than Scientific) Primary NAICS: 518210 – Data Processing, Hosting, and Related Services Secondary NAICS (as applicable): 541910 – Marketing Research & Public Opinion Polling -The Army Contracting Command – Aberdeen Proving Ground (ACC‑APG), on behalf of the Defense Commissary Agency (DeCA), is issuing this Commercial Solutions Opening (CSO) Special Notice to solicit Phase 1 Solution Briefs for Syndicated Data Core Services. This requirement is intended to provide DeCA with modern, highly accurate syndicated market data, shopper analytics, economic modeling, competitor intelligence, and data integration services to support enterprise‑wide savings measurement and competitive benchmarking.- -Offerors may propose innovative commercial solutions addressing one, some, or all thirteen (13) Areas of Interest (AOIs) but must provide a complete end‑to‑end solution for any AOI proposed. Partial solutions for a single AOI will not be evaluated. Submission Instructions (Phase 1 – Solution Brief) Due Date/Time:
03 August 2026 at 1300 Eastern Daylight Time (EDT) Late submissions will not be evaluated. Submission Method: Email only. Contract Specialist: [email protected]
Contracting Officer: [email protected] Email Subject Line: “Solution Brief Submission – DECA_26 – Syndicated Data Core Services – [Company Name]” Page Limits: Written submission: Not more than 10 pages, 12‑pt Times New Roman OR Briefing format: Not more than 20 slides Content beyond limits will not be evaluated. 3. Required Content for Phase 1 Solution Brief Solution Briefs must include the following sections: Title Page (company info, UEI, CAGE) Executive Summary High‑Level Technical Solution/Concept Itemized Rough Order of Magnitude (ROM) cost per AOI Schedule to Full Operational Capability (FOC) Company viability Intellectual property disclosures Business status certification Organizational Conflict of Interest (OCI) analysis and mitigation plan (if applicable) 4. Areas of Interest (AOIs) The Call for Solutions includes thirteen (13) AOIs, such as: AOI 1: CONUS Non‑Fresh Syndicated POS Data AOI 2: CONUS Fresh Syndicated POS Data AOI 3: CONUS Ecommerce POS Data AOI 4–5: OCONUS Savings Methodology (Fresh & Non‑Fresh) AOI 6: Patron Panel Services AOI 7: Competitor Location Intelligence AOI 8: SNAP
Eligibility Data AOI 9: Competitor
Pricing Percentiles AOI 10–11: CONUS/OCONUS Manual Basket Shops AOI 12–13: CONUS/OCONUS Competitor Web Scraping 5. Evaluation & Next Phases Solution Briefs will be evaluated against: Technical Merit Schedule & Cost Feasibility Viability The Government may: Invite selected companies to Phase 2 Pitch Sessions, Bypass Phase 2 and directly request a Phase 3 Proposal, or Determine no further consideration is warranted. Multiple awards may be made, and all awards depend on funding availability. 6. Special OCI
Requirements For AOIs involving OCONUS savings methodology (4 &
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