Digital and TV Advertising for Veteran Outreach in Dayton, OH
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The Department of Veterans Affairs is contracting for digital and TV advertising services aimed at increasing awareness of the Dayton VA Medical Center's benefits and programs among Veterans not currently enrolled. The contractor will provide all necessary personnel and resources for a one-year campaign targeting Veterans aged 18-55, including women and those in rural areas, with the goal of enrolling 2888 Veterans annually. The period of performance is anticipated to run from June 1, 2026, to May 31, 2027.
Scope & Requirements
The contractor will execute a TV/radio/digital advertising campaign to engage targeted demographics and increase enrollment of Veterans at the Dayton VA Medical Center.
Attachments (1)
Contract Details
- Contract Typei
- FFP
- Contract Value
- $7MSimilar contracts award $34K – $1.3M (median $206K, 1,449 awards)Above typical range
- Period of Performance
- 2026-06-01 to 2027-05-31
- NAICS Codes
- Place of Performance
- Dayton, OH, USA
- Set-Asides
- SDVOSB
Agency & Contact
Contracting Organization
- Agency
- VETERANS AFFAIRS, DEPARTMENT OF
Point of Contact
Key Dates
Description
This is a combined for commercial items prepared in accordance with the format in Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; quotes are being requested, and a written solicitation will not be issued. This solicitation is being issued as a Request for Quote (RFQ) and the intent is to award a firm fixed price one year contract. The solicitation document and incorporated provisions and clauses are those in effect through Federal Acquisition Circular 2005-26. All
questions must be submitted to Jennifer Nowak, Contracting Specialist, by e-mail only before deadline EST. All responses to
questions that may affect offers will be incorporated into a written amendment to the solicitation. Technical
questions and Quotes must be sent by email to [email protected] STATEMENT OF WORK (SOW) FOR TV/RADIO/DIGITAL ADVERTISING CAMPAIGN 1.0. General: 1.1. Scope: The Contractor shall provide all personnel, equipment, tools, materials, supervision, and quality control necessary, except as specified to perform Advertising Services (non-personal service) ad defined within this SOW. 1.1.1.
Objectives: Provide professional advertising services to increase awareness about Dayton VA Medical Center benefits, programs, and services for Veterans not enrolled at Dayton VAMC. 1.1.2. Target Demographic: Veterans between ages 18-55, women Veterans, Veterans living in rural areas and Veterans not enrolled at Dayton VAMC. 1.2.
Background: Dayton VA is seeking a TV/radio/digital marketing/advertising campaign which ensures targeted demographic engagement through the radio, digital and TV platform to increase awareness and grow the Veteran population to meet our projected goal of enrolling 2888 Veterans per year. 1.3.
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