Request for Information for Content Creation Image Provider - Department of Defense

for Information Title: Content Creation Image Provider Primary

Point of Contact: Tiffany

D. White, Contract Specialist Birgit M. Jones,

Contracting Officer 1.0 Purpose and Introduction The Army Contracting Command–Aberdeen Proving Ground (ACC-APG), Installation and Technology Division, Aberdeen Proving Ground, Maryland, is issuing this Request for Information (RFI) to conduct additional market research and assess industry capability to meet the Army’s requirement for Content Creation Image Provider in support of the Defense Commissary Agency (DeCA)’s.

This is not a solicitation for proposals, a promise to issue a solicitation in the future, or a commitment to purchase any products or services. The information provided in this RFI is subject to change and is not binding on the Government. The Government will not pay for any information or administrative costs incurred in response to this RFI. All costs associated with responding to this RFI will be solely at the interested party’s expense. The purpose of this RFI is to identify sources capable of providing comprehensive content creation and image services in support of DeCA’s eCommerce, Planogramming/Merchandising, and Private Label Vendor capability. Specifically, DeCA is seeking information from qualified industry partners regarding the ability to meet the following performance

objectives: • All DeCA partner vendors (to include DeCA private labels, national brand vendors, and smaller brand vendors) to send tailored, original, and branded items and item descriptions to the content creation image provider for capture. • Automated and continuous validation that image and image descriptions provided by the partner vendor are consistent and aligned to associated Universal Product Code (UPC), upon first upload and any time images or image descriptions are updated. • Unrestricted access to a central database of ALL images for ALL partner vendor categories, to include, but is not limited to: high-resolution photography, mobile-optimized content, and computer-generated imagery (CGI). • Seamless integration with DeCA’s existing and future eCommerce and Planogramming/Merchandising initiatives. 2.0