The Department of Defense is procuring advertising services for the Delaware Air National Guard to enhance brand awareness and support recruiting efforts among target-age demographics. The campaign will target ten selected high schools in Delaware, providing exposure during athletic events throughout the academic year. Key requirements include a uniform pricing model for advertising placements and the integration of a QR code for engagement tracking.
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The scope of work involves creating and implementing an advertising campaign across selected high schools in Delaware to promote the Delaware Air National Guard. This includes the design and installation of indoor static displays and the provision of performance analytics.
This amendment is issued to formally revise the solicitation
requirements, update the evaluation and
pricing structures, incorporate
Questions and Answers, and extend the RFQ deadline.Key Revisions Included in This Amendment:A. 10 of 15 High School Selection Model: The Government is no longer requiring placements at all fifteen (15) high schools. Instead, offerors must select exactly ten (10) Primary schools for active placement from the list of fifteen (15) authorized schools, with the remaining five (5) serving as pre-approved, unfunded Alternates for post-award substitution, if required.B. Blended Flat-Rate
Pricing Rule: To facilitate zero-dollar post-award swaps, if required, offerors must propose a single, uniform, blended Firm-Fixed Price (FFP) unit price that applies identically to all fifteen (15) schools in the
pricing matrix. The revised CLIN structure enforces a uniform
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