Recruitment and Retention Digital Marketing Services
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🏆 Award Details
- Awarded To
- BLUF AGENCY LLC
- Award Amount
- $396K
- Location
- Atlanta, GA, USA
- Award Date
- June 30, 2026
The Department of Defense is procuring digital marketing services for the California Army National Guard to enhance recruitment and retention efforts. The contractor will develop a comprehensive marketing package aimed at generating qualified leads and providing support to the Recruiting and Retention Battalion. Key requirements include experience in marketing solutions specifically for the Army National Guard and the ability to effectively promote the CAARNG to prospective recruits aged 17 to 34.
Scope & Requirements
The contractor will provide a comprehensive marketing package to support the California Army National Guard's recruitment and retention goals.
Attachments
This listing does not include downloadable attachments. The solicitation details may be in the description below.
Verify on SAM.govContract Details
- Awarded Amount
- $396K
- Place of Performance
- Atlanta, GA, USA
- Set-Asides
- EDWOSB
Qualifications & Eligibility
- Set-Aside Category
- EDWOSB
Agency & Contact
Contracting Organization
- Agency
- DEPT OF DEFENSE
- Sub-Agency
- DEPT OF THE ARMY NATIONAL GUARD BUREAU
- Office
- JFHQ USPFO CAUSPFO CA PROCUREMENT
Point of Contact
Key Dates
Description
a comprehensive marketing package to the California Army National Guard (CAARNG) for recruitment and retention goals.
The contractor shall provide services to generate qualified recruitment leads, offer a customized lead capture and nurturing solution, and support the Recruiting and Retention Battalion (RRB) leadership, recruiters, and marketing staff.
CAARNG’s RRB Marketing mission is to promote the CAARNG to gain interest and attention of prospective recruits.
The CAARNG RRB has a dual mission that is not understood well, and the general public has a hard time distinguishing National Guard from Active Duty.
The primary target market is non-prior service (NPS) individuals 17 34 years of age.
The CAARNG requires the services of a contractor with experience providing marketing solutions for the Army National Guard to develop and execute a comprehensive marketing program that includes, branding, engagements, leads, and recruiter support to help CAARNG achieve recruitment and retention goals. to this opportunity.
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