New Mexico National Guard Advertising Services Opportunity - Department of Defense

for New Mexico National Guard (NMNG) Advertising Services Title: Sources Sought for Integrated Advertising and Marketing Services for the New Mexico National Guard Agency: New Mexico National Guard Code: R701 North American Industry System (NAICS): 541850

Point of Contact: [email protected] Response Due Date: April 21, 2026 at 2:00 PM Mountain Time 1.0 SYNOPSIS

This is a Sources Sought notice for market research purposes only.

This is not a solicitation for proposals, proposal abstracts, or quotations. The purpose of this notice is to obtain information regarding the availability and capability of qualified businesses to provide comprehensive advertising and marketing services for the New Mexico Army National Guard (NMARNG) and the New Mexico Air National Guard (NMANG). The Government is seeking to identify qualified and experienced sources to meet two separate

requirements for recruiting and retention advertising campaigns. The Government will use the information gathered from this notice to determine the best acquisition strategy. The Government is not obligated to, and will not pay for, any information received from potential sources as a result of this notice. 2.0

BACKGROUND The New Mexico Army National Guard Recruiting and Retention Battalion and the New Mexico Air National Guard Recruiting and Retention . Both organizations require the services of an experienced contractor to develop and execute comprehensive, multi-platform marketing programs. These programs are intended to generate qualified leads, increase brand awareness, and support recruiters to help the NMARNG and NMANG achieve their annual recruitment and retention goals. The primary target audience includes, but is not limited to, individuals aged 17-42 in the state of New Mexico and surrounding designated market areas. 3.0 REQUIREMENT OVERVIEW The Government has two distinct