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The Department of Defense is seeking contractors capable of providing vehicle wrap advertising services in Delaware. The project involves delivering ten fully wrapped vehicles for a targeted advertising campaign, including driver sourcing, collateral distribution, and monthly reporting on campaign performance. Interested parties are invited to submit a capability statement detailing their qualifications and relevant experience.
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The contractor will provide vehicle wrap advertising services, including fleet branding, driver sourcing, collateral distribution, and performance analytics.
Notice Type: Sources Sought Notice ID: W50S6X26Q0008 Title: Vehicle Wrap Advertising - Delaware NAICS Code: 541810 (Advertising Agencies) OR 541850 (Outdoor Advertising) 1. DISCLAIMER
This is a Sources Sought Notice only. This notice is issued solely for market research and planning purposes in accordance with FAR Part 10. It does NOT constitute a Request for Quote (RFQ), Request for Proposal (RFP), or a promise to issue a solicitation in the future. This notice does not commit the U.S. Government to contract for any supply or service whatsoever. The Government will not pay for any information or administrative costs incurred in response to this notice; all costs associated with responding to this notice will be solely at the interested party’s expense. Not responding to this notice does not preclude participation in any future competitive solicitation, if one is issued. 2.
BACKGROUND & REQUIREMENT SUMMARY The 166th Mission Support Contracting is conducting market research to identify potential small business and socioeconomic contractors capable of providing a targeted vehicle-wrap advertising and brand ambassador campaign. The contractor shall provide fully wrapped vehicles that will operate in highly visible, targeted zones across Delaware (Middletown, Dover, Georgetown/Milton, and Delaware Beach Towns). The core
deliverables include: Fleet Branding: Ten (10) fully wrapped vehicles – complete coverage (doors, hood, trunk, and back windows), to include installation and de-installation. Targeting & Vetting: Sourcing drivers whose daily routes align with the specified target zones. Drivers must pass comprehensive
background checks. Collateral Distribution: Distribution of up to 2,000 Government-provided brochures (approx. 200 per vehicle) by the drivers. Analytics & Reporting: Monthly reporting to include Proof of Performance photos, GPS tracking heat maps, mileage tracking, and verified impression counts to calculate overall campaign exposure. 3. REQUESTED INFORMATION / CAPABILITY STATEMENT Interested parties are requested to submit a Capability Statement (no more than 5 pages) addressing their ability to perform the services described above. Please include the following administrative information and answer the generic and specific capability
questions below.
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