Other Services Related to Advertising — NAICS 541890
Browse federal contract opportunities classified under NAICS code 541890 (Other Services Related to Advertising). Find active solicitations on SAM.gov, understand size standards, and discover set-aside opportunities for your business.
About NAICS 541890
Other Services Related to Advertising. This industry falls under the Professional, Scientific, and Technical Services sector (NAICS codes beginning with 54).
Federal agencies use NAICS code 541890 when posting contract opportunities on SAM.gov to classify the type of work being solicited. Businesses that operate in the other services related to advertising space should include this code in their SAM.gov registration and capability statements to ensure they appear in relevant searches.
How to Use NAICS 541890 in Federal Contracting
To compete for federal contracts under NAICS 541890, your business should be registered in SAM.gov with this NAICS code listed in your entity profile. When agencies post solicitations for other services related to advertising work, they reference this code to determine the applicable small business size standard and any set-aside eligibility.
If you hold certifications such as 8(a), HUBZone, SDVOSB, or WOSB, you may be eligible for set-aside contracts under this NAICS code. These set-asides limit competition to certified small businesses, giving you a significant advantage in winning federal work.
FedOverwatch monitors SAM.gov daily and can automatically match you with new opportunities under NAICS 541890. Set up your profile with your NAICS codes and certifications to receive personalized contract alerts.
NAICS 541890 Market Intelligence
Based on 3 years of federal award data from USAspending.gov, the other services related to advertising market has seen 385 contract awards totaling $83.6M in value. The median contract size is $38K, with approximately 11 new awards per month.
Total Awards (3yr)
385
Total Value
$83.6M
Median Contract
$38K
Competitors
126
Contract value distribution
222 small business awards ($27.3M total value,$36K median)
126 companies compete for NAICS 541890 contracts
See who's winning, their award values, and where you fit in the market
Explore CompetitorsSize Standards
The SBA establishes size standards for each NAICS code to define what qualifies as a "small business" for federal contracting purposes. For NAICS 541890 (Other Services Related to Advertising), the size standard is based on either average annual receipts or number of employees, depending on the specific industry. Meeting the size standard for your primary NAICS code is required to qualify for small business set-aside contracts.
Visit the SBA Size Standards Table to find the current threshold for NAICS 541890.
Recent NAICS 541890 Opportunities
View all →The Department of Defense is procuring personal presentation items through a Blanket Purchase Agreement for the National Guard Bureau. The procurement is set aside for total small businesses and includes items such as advertising displays and identification plates.
The Department of the Army is contracting for a Blanket Purchase Agreement (BPA) to procure personal presentation items for recruiting purposes. Key requirements include the provision of various items that enhance the presentation and appeal of recruitment efforts.
The Washington Air National Guard is awarding a sole-source contract to Lamar Advertising for billboard advertising in the Spokane, WA area to support recruiting efforts. The acquisition is justified under FAR 6.302-1 due to only one responsible source, with no competitive solicitation planned.
Frequently Asked Questions
What is NAICS code 541890?
How many federal contracts use NAICS 541890?
How to find contracts for NAICS 541890?
What is the SBA size standard for NAICS 541890?
Get NAICS 541890 contracts delivered to your inbox
Set up your profile with your NAICS codes and certifications, and FedOverwatch will automatically match you with relevant other services related to advertising opportunities as they're posted on SAM.gov.