Public Relations Agencies — NAICS 541820
Browse federal contract opportunities classified under NAICS code 541820 (Public Relations Agencies). Find active solicitations on SAM.gov, understand size standards, and discover set-aside opportunities for your business.
About NAICS 541820
Public Relations Agencies. This industry falls under the Professional, Scientific, and Technical Services sector (NAICS codes beginning with 54).
Federal agencies use NAICS code 541820 when posting contract opportunities on SAM.gov to classify the type of work being solicited. Businesses that operate in the public relations agencies space should include this code in their SAM.gov registration and capability statements to ensure they appear in relevant searches.
How to Use NAICS 541820 in Federal Contracting
To compete for federal contracts under NAICS 541820, your business should be registered in SAM.gov with this NAICS code listed in your entity profile. When agencies post solicitations for public relations agencies work, they reference this code to determine the applicable small business size standard and any set-aside eligibility.
If you hold certifications such as 8(a), HUBZone, SDVOSB, or WOSB, you may be eligible for set-aside contracts under this NAICS code. These set-asides limit competition to certified small businesses, giving you a significant advantage in winning federal work.
FedOverwatch monitors SAM.gov daily and can automatically match you with new opportunities under NAICS 541820. Set up your profile with your NAICS codes and certifications to receive personalized contract alerts.
NAICS 541820 Market Intelligence
Based on 3 years of federal award data from USAspending.gov, the public relations agencies market has seen 645 contract awards totaling $405.4M in value. The median contract size is $100K, with approximately 18 new awards per month.
Total Awards (3yr)
645
Total Value
$405.4M
Median Contract
$100K
Competitors
120
Contract value distribution
473 small business awards ($376.2M total value,$161K median)
120 companies compete for NAICS 541820 contracts
See who's winning, their award values, and where you fit in the market
Explore CompetitorsSize Standards
The SBA establishes size standards for each NAICS code to define what qualifies as a "small business" for federal contracting purposes. For NAICS 541820 (Public Relations Agencies), the size standard is based on either average annual receipts or number of employees, depending on the specific industry. Meeting the size standard for your primary NAICS code is required to qualify for small business set-aside contracts.
Visit the SBA Size Standards Table to find the current threshold for NAICS 541820.
Recent NAICS 541820 Opportunities
View all →The Department of State is procuring public events and outreach support for the U.S. Embassy in Seoul, South Korea. Key requirements include organizing and managing events that promote U.S. interests and foster community engagement.
The Department of Defense is procuring a Publicity Assistant for the Guam Army National Guard, focusing on public relations services. The contract is expected to be a Firm Fixed Price arrangement with a base year and an option year, evaluated based on the Lowest Price Technically Acceptable criteria. Interested vendors must adhere to specific submission instructions and deadlines for their quotations.
The Department of State is procuring public events and outreach support for the U.S. Embassy in Seoul, South Korea, specifically for the 'Freedom 250' anniversary celebrations. The procurement involves establishing a single-award firm-fixed-price Blanket Purchase Agreement for the planning and execution of these events and activities. Offerors must comply with all requirements and submission guidelines outlined in the solicitation documents.
Frequently Asked Questions
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