Public Relations Agencies: NAICS 541820
Browse federal contract opportunities classified under NAICS code 541820 (Public Relations Agencies). Find active solicitations on SAM.gov, understand size standards, and discover set-aside opportunities for your business.
About NAICS 541820
Public Relations Agencies. This industry falls under the Professional, Scientific, and Technical Services sector (NAICS codes beginning with 54).
Federal agencies use NAICS code 541820 when posting contract opportunities on SAM.gov to classify the type of work being solicited. Businesses that operate in the public relations agencies space should include this code in their SAM.gov registration and capability statements to ensure they appear in relevant searches.
How to Use NAICS 541820 in Federal Contracting
To compete for federal contracts under NAICS 541820, your business should be registered in SAM.gov with this NAICS code listed in your entity profile. When agencies post solicitations for public relations agencies work, they reference this code to determine the applicable small business size standard and any set-aside eligibility.
If you hold certifications such as 8(a), HUBZone, SDVOSB, or WOSB, you may be eligible for set-aside contracts under this NAICS code. These set-asides limit competition to certified small businesses, giving you a significant advantage in winning federal work.
FedOverwatch monitors SAM.gov daily and can automatically match you with new opportunities under NAICS 541820. Set up your profile with your NAICS codes and certifications to receive personalized contract alerts.
NAICS 541820 Market Intelligence
Based on 3 years of federal award data from USAspending.gov, the public relations agencies market has seen 611 contract awards totaling $405.8M in value. The median contract size is $115K, with approximately 17 new awards per month.
Total Awards (3yr)
611
Total Value
$405.8M
Median Contract
$115K
Competitors
112
Contract value distribution
454 small business awards ($378.1M total value,$184K median)
112 companies compete for NAICS 541820 contracts
See who's winning, their award values, and where you fit in the market
Explore CompetitorsSize Standards
The SBA establishes size standards for each NAICS code to define what qualifies as a "small business" for federal contracting purposes. For NAICS 541820 (Public Relations Agencies), the size standard is based on either average annual receipts or number of employees, depending on the specific industry. Meeting the size standard for your primary NAICS code is required to qualify for small business set-aside contracts.
Visit the SBA Size Standards Table to find the current threshold for NAICS 541820.
Recent NAICS 541820 Opportunities
View all →The Department of State is procuring services for the Future Ready Nepal initiative, which aims to enhance workforce skills for the next generation in Nepal. Key requirements include developing training programs and partnerships to improve employability and skills development among youth.
The Department of State is procuring services for safe migration through community screening initiatives. The key requirements include implementing community-based programs that facilitate safe migration practices and enhance the capacity of local organizations involved in migration assistance.
The Department of Housing and Urban Development is procuring marketing support services to increase response rates for its housing surveys. The contractor will develop outreach strategies and communication materials to encourage participation from target populations.
The Department of Housing and Urban Development is procuring marketing support services for its housing surveys, which include various survey data products. Key requirements involve expanding the user base through targeted marketing, developing tailored survey data products, and providing outreach to current users. This opportunity is set aside for small businesses.
The Department of State is procuring public relations services for the First Responders, First Voices: Crisis Tech & Media Expo. The contractor will provide professional support to manage the event focused on crisis technology and media in the U.S. and Nepal.
The Department of State is procuring public relations services to support the 80 Years Together: Building Nepal's Next Century with American Innovation initiative. The project requires a public relations agency to manage communications and innovation-focused outreach for the agency.
Frequently Asked Questions
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