Advertising Agencies: NAICS 541810
Browse federal contract opportunities classified under NAICS code 541810 (Advertising Agencies). Find active solicitations on SAM.gov, understand size standards, and discover set-aside opportunities for your business.
About NAICS 541810
Advertising Agencies. This industry falls under the Professional, Scientific, and Technical Services sector (NAICS codes beginning with 54).
Federal agencies use NAICS code 541810 when posting contract opportunities on SAM.gov to classify the type of work being solicited. Businesses that operate in the advertising agencies space should include this code in their SAM.gov registration and capability statements to ensure they appear in relevant searches.
How to Use NAICS 541810 in Federal Contracting
To compete for federal contracts under NAICS 541810, your business should be registered in SAM.gov with this NAICS code listed in your entity profile. When agencies post solicitations for advertising agencies work, they reference this code to determine the applicable small business size standard and any set-aside eligibility.
If you hold certifications such as 8(a), HUBZone, SDVOSB, or WOSB, you may be eligible for set-aside contracts under this NAICS code. These set-asides limit competition to certified small businesses, giving you a significant advantage in winning federal work.
FedOverwatch monitors SAM.gov daily and can automatically match you with new opportunities under NAICS 541810. Set up your profile with your NAICS codes and certifications to receive personalized contract alerts.
NAICS 541810 Market Intelligence
Based on 3 years of federal award data from USAspending.gov, the advertising agencies market has seen 1,409 contract awards totaling $4.1B in value. The median contract size is $206K, with approximately 39 new awards per month.
Total Awards (3yr)
1,409
Total Value
$4.1B
Median Contract
$206K
Competitors
216
Contract value distribution
666 small business awards ($542.7M total value,$123K median)
216 companies compete for NAICS 541810 contracts
See who's winning, their award values, and where you fit in the market
Explore CompetitorsSize Standards
The SBA establishes size standards for each NAICS code to define what qualifies as a "small business" for federal contracting purposes. For NAICS 541810 (Advertising Agencies), the size standard is based on either average annual receipts or number of employees, depending on the specific industry. Meeting the size standard for your primary NAICS code is required to qualify for small business set-aside contracts.
Visit the SBA Size Standards Table to find the current threshold for NAICS 541810.
Recent NAICS 541810 Opportunities
View all →The Department of Defense is procuring marketing and advertising services specifically for the Army National Guard Bureau. This procurement is set aside for Women-Owned Small Businesses and requires adherence to the small business size standard of $25.5 million.
The Department of Justice is procuring peer review support services for the National Institute of Justice to ensure the continuation of accurate and timely peer review activities. The incumbent contractor, BETAH Associates, Inc., possesses essential knowledge for transitioning processes and procedures to agency personnel, which is crucial for maintaining the integrity of the peer review process. This limited source justification aims to mitigate risks associated with inaccurate information and incomplete reviews during the transition period.
The Department of Justice is procuring peer review support services for the Office of Juvenile Justice and Delinquency Prevention to ensure the integrity and quality of the peer review process during a transition of knowledge from the incumbent contractor, BETAH Associates, Inc. This procurement is critical to avoid risks such as inaccurate information delivery, incomplete peer reviews, and potential data loss.
The Department of Justice is procuring peer review support services for the Bureau of Justice Assistance to ensure the integrity and efficiency of the peer review process. The incumbent contractor, BETAH Associates, Inc., possesses essential knowledge necessary for the transition of processes and procedures to agency personnel. This follow-on delivery order aims to mitigate risks associated with inaccurate information and incomplete peer reviews during the transition period.
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