Advertising Agencies — NAICS 541810
Browse federal contract opportunities classified under NAICS code 541810 (Advertising Agencies). Find active solicitations on SAM.gov, understand size standards, and discover set-aside opportunities for your business.
About NAICS 541810
Advertising Agencies. This industry falls under the Professional, Scientific, and Technical Services sector (NAICS codes beginning with 54).
Federal agencies use NAICS code 541810 when posting contract opportunities on SAM.gov to classify the type of work being solicited. Businesses that operate in the advertising agencies space should include this code in their SAM.gov registration and capability statements to ensure they appear in relevant searches.
How to Use NAICS 541810 in Federal Contracting
To compete for federal contracts under NAICS 541810, your business should be registered in SAM.gov with this NAICS code listed in your entity profile. When agencies post solicitations for advertising agencies work, they reference this code to determine the applicable small business size standard and any set-aside eligibility.
If you hold certifications such as 8(a), HUBZone, SDVOSB, or WOSB, you may be eligible for set-aside contracts under this NAICS code. These set-asides limit competition to certified small businesses, giving you a significant advantage in winning federal work.
FedOverwatch monitors SAM.gov daily and can automatically match you with new opportunities under NAICS 541810. Set up your profile with your NAICS codes and certifications to receive personalized contract alerts.
NAICS 541810 Market Intelligence
Based on 3 years of federal award data from USAspending.gov, the advertising agencies market has seen 1,449 contract awards totaling $4.2B in value. The median contract size is $206K, with approximately 40 new awards per month.
Total Awards (3yr)
1,449
Total Value
$4.2B
Median Contract
$206K
Competitors
216
Contract value distribution
679 small business awards ($575.2M total value,$124K median)
216 companies compete for NAICS 541810 contracts
See who's winning, their award values, and where you fit in the market
Explore CompetitorsSize Standards
The SBA establishes size standards for each NAICS code to define what qualifies as a "small business" for federal contracting purposes. For NAICS 541810 (Advertising Agencies), the size standard is based on either average annual receipts or number of employees, depending on the specific industry. Meeting the size standard for your primary NAICS code is required to qualify for small business set-aside contracts.
Visit the SBA Size Standards Table to find the current threshold for NAICS 541810.
Recent NAICS 541810 Opportunities
View all →The U.S. Navy is procuring marketing and advertising services to support the Commander, Navy Recruiting Command (CNRC). Key requirements include developing and executing campaigns aimed at recruiting personnel into the Navy, with a focus on innovative strategies and measurable outcomes.
The Department of Defense is procuring comprehensive lead generation services and Artificial Intelligence marketing tools aimed at increasing enlistments for the Nebraska Army National Guard. The contract is set aside for small business concerns and will be awarded based on the overall best value to the government, considering price and other factors. The period of performance is from September 1, 2026, to August 31, 2027, with two additional option years.
The Department of Veterans Affairs is contracting for graphic design support services for the Thomas H. Corey VA Medical Center. This contract is a Total Service-Disabled Veteran-Owned Small Business set-aside and has a total value of $321,920 for the base period plus four additional years. The contract was awarded to VOX OPTIMA, LLC on May 14, 2026.
The U.S. Army National Guard is procuring a comprehensive digital marketing program to support recruitment and retention efforts in California, targeting non-prior service individuals aged 17–34, with requirements to develop branding, generate qualified leads, implement lead capture and nurturing systems, and provide direct support to recruiters and marketing staff while addressing public confusion between the National Guard and Active Duty.
The Department of Defense is procuring advertising services for military recruiting activities specifically in select movie theaters across Washington State. This acquisition is a sole source contract due to the unique control of advertising by National CineMedia LLC, the only responsible source for this service.
Frequently Asked Questions
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