Marketing Consulting Services: NAICS 541613
Browse federal contract opportunities classified under NAICS code 541613 (Marketing Consulting Services). Find active solicitations on SAM.gov, understand size standards, and discover set-aside opportunities for your business.
About NAICS 541613
Marketing Consulting Services. This industry falls under the Professional, Scientific, and Technical Services sector (NAICS codes beginning with 54).
Federal agencies use NAICS code 541613 when posting contract opportunities on SAM.gov to classify the type of work being solicited. Businesses that operate in the marketing consulting services space should include this code in their SAM.gov registration and capability statements to ensure they appear in relevant searches.
How to Use NAICS 541613 in Federal Contracting
To compete for federal contracts under NAICS 541613, your business should be registered in SAM.gov with this NAICS code listed in your entity profile. When agencies post solicitations for marketing consulting services work, they reference this code to determine the applicable small business size standard and any set-aside eligibility.
If you hold certifications such as 8(a), HUBZone, SDVOSB, or WOSB, you may be eligible for set-aside contracts under this NAICS code. These set-asides limit competition to certified small businesses, giving you a significant advantage in winning federal work.
FedOverwatch monitors SAM.gov daily and can automatically match you with new opportunities under NAICS 541613. Set up your profile with your NAICS codes and certifications to receive personalized contract alerts.
NAICS 541613 Market Intelligence
Based on 3 years of federal award data from USAspending.gov, the marketing consulting services market has seen 1,133 contract awards totaling $1.0B in value. The median contract size is $182K, with approximately 31 new awards per month.
Total Awards (3yr)
1,133
Total Value
$1.0B
Median Contract
$182K
Competitors
199
Contract value distribution
678 small business awards ($379.3M total value,$178K median)
199 companies compete for NAICS 541613 contracts
See who's winning, their award values, and where you fit in the market
Explore CompetitorsSize Standards
The SBA establishes size standards for each NAICS code to define what qualifies as a "small business" for federal contracting purposes. For NAICS 541613 (Marketing Consulting Services), the size standard is based on either average annual receipts or number of employees, depending on the specific industry. Meeting the size standard for your primary NAICS code is required to qualify for small business set-aside contracts.
Visit the SBA Size Standards Table to find the current threshold for NAICS 541613.
Recent NAICS 541613 Opportunities
View all →The U.S. Department of State is procuring media campaign services for the U.S. Embassy in Guatemala for the years 2026-2027. Interested vendors are invited to participate in the solicitation process, which includes various media-related activities.
The Department of Defense is procuring non-personal professional services for the comprehensive management and execution of the Army Trademark Licensing Program. Key requirements include adherence to the updated performance work statement and submission of offers based on the conformed solicitation documents. The response date has been extended, and the question deadline is set for April 14, 2026.
The U.S. Embassy Guatemala invites interested and qualified vendors to participate in a sol
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